I just read about this on a web site. L'oreal just bought up Pureology. L'oreal is known for testing on animals so there is no guarantee that this line will remain vegan and cruelty free. I just emailed them to ask them about the animal testing, we shall see if they reply. But again Pureology is known for being a high end line with a hefty price tag. Here it retails for about $30/bottle and with so many other guaranteed vegan lines that are just as good- ex..ABBA ( also a salon vegan line that is half the price), why take the risk.
http://thebeautybrains.com/2007/05/16/another-one-bites-the-dust-loreal-buys-pureology/
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